Mar 16, 2023

shan liu

  • Strategy Consultant, Revenue Growth Manager, Product Manager, Head of Investor Relations,
  • İstanbul, Turkey
Full time Consultant Finance Research Strategy-Planning Operations Business Development, Growth, Sales

Work experience

Head of Incubation
May 2022 - Nov 2022 XT.COM

• Defined and executed global expansion plans for XT.COM within MENA and SEA Region, while ensuring strong coordination with CEO Founder, senior leadership team & other stakeholders 

• Develop revenue growth strategies and KPIs to relentlessly drive operational excellence, helped MENA regional team to achieve revenue growth by 80% MoM

• Formed strategic partnership with tier 1 & 2 VCs (Dorahacks, Fundamental Labs, Shima Capital, CVVC, etc) from North America and MENA region, bringing in a weekly deal flow of 20-40 projects.
• Led global expansion, set up UAE & Malaysia offices and obtained exchange license, led the business development department, restructured MENA region to realize 50% MoM revenue growth and 70k AED cost savings per month.
• Facilitated the series A financing round of 6 million USD for portfolio company - PEAQ (led by Fundamental Labs)
• Assisted listing projects’ fund-raising efforts: Series A, 1 million transactions at XT

Summer Associate (MBA Intern)
May 2021 - Aug 2021 Khazanah (Malaysia sovereign fund)

·  Engaged in the management team due diligence, valuation of an Indonesian unicorn's (in e-commerce vertical) series B financing

·  Analyzed the market size and growth trends, value chain structure, competition landscape of personal beauty care  segment, presented 80+ page global investment thesis to Investment Committee.

·  Attended weekly deal pipeline review meeting to discuss exit strategies;

·  Analyzed the trading & transaction history and performance of top players to generate target investment themes

Senior Consultant (Strategy and Innovation Team)
May 2019 - May 2020 Capgemini

·  Designed market entry strategy for Spain largest retailer, circulated new retail trend report globally (200+ clients)

·  Orchestrated scenario planning of network strategy for a top luxury brand, achieving 18% cost savings p/a

·  Published industry report forecasting post-COVID retail and consumer trends, with 2000+ viewership first week

Cloud Operations Manager at Sam's Club
Jan 2018 - May 2019 Walmart Inc.

·  As a founding member of Sam's Cloud Operations, responsible for site profitability, site selection & contract negotiation of satellite DC, realized 110% GMV growth in 11.11, break-even in advance, revenue upside by 20%.

Managed supply demand forecasting of packaged goods category, improved forecast accuracy from 70% to 90%

Supply Demand Management
Jul 2014 - Nov 2017 Apple Inc.

·  Rotated from Supply Demand Executive role to Buyer and Supply Demand Management roles in 3 years, covering end to end supply chain operations functions inside Apple

·  Led 5 Capital Projects for system optimization,  focusing on standardization and automation, saved million dollar demand with OEM production capacity

·  Streamlined operations via report standardization and automation, improving efficiency by saving 5K+ hours weekly

·  Engaged in PCB & FLEX material vendors’ auditing and due diligence process, analyzed pricing records to drive cost down,   reach zero inventory left-over for 2 consecutive quarter-ends

Investment Analyst Intern
Feb 2022 - May 2022 Puhua Capital

·  Sourced and interviewed 15-20 projects in IoT, consumer tech, SaaS per week, conducted industry research, company analysis, Unit Economics & Break-even analysis and comparable analysis.

·  Facilitated two deals: a) music tech venture’s Series B 0.1 billion RMB, b) SaaS business Series A 50 million RMB

Head of Research and Partnerships
Nov 2022 - Mar 2023 The Crypto Hub


·  Form 100 global VC partnership, advised 20 WEB3 startups in infrastructure/socialfi, NFT, facilitated US$130k for seed-round financing, referred 2 projects to enter BNB Chain ecosystem and 1 project Polygon ecosystem support.

·  Devise Projects’ Go-To-Market strategy and helped to reach 5k DAU in 1 week.


Master of Business Administration (Finance Analytics)
Jun 2020 - Jun 2022 Asia School of Business in Collaboration with MIT Sloan (MIT Global MBA Program)
Master of Arts (Economics, Erasmus Scholarship Program)
Sep 2013 - Jan 2014 Universite Catholique de Louvain
Master of Science (Strategic Management: Entrepreneurship; Economics)
Sep 2012 - Jan 2014 Tilburg University
Bachelor of Management, Human Resource Management
Sep 2008 - Jul 2012 China Women's University
Bachelor of English
Oct 2009 - Jul 2012 China Women's University