Mar 08, 2023

Senior Search Marketing Manager

  • Avalanche
  • New York, NY or Remote (USA)
Executive Management Marketing

Job description

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Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, the fastest and most scalable smart contract platform.Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform

Are you a search marketing wizard with a passion for blockchain technology? Are you eager to join a dynamic and rapidly growing industry at the forefront of innovation? If so, we have the perfect opportunity for you! We are seeking an experienced Search Marketing Manager to join our team and help us take our marketing efforts to the next level. In this role, you will have the chance to shape our search marketing strategy, drive traffic to our website, and build our brand in the exciting and evolving world of blockchain. If you're ready to dive in and help us make a real impact in this groundbreaking field, we want to hear from you!


  • Drive organic search traffic by defining and owning our overall organic strategy and ensuring that SEO strategies are meeting KPIs
  • Develop comprehensive search strategies–balancing both organic and paid
  • Optimize new website content for ranking to drive traffic, signups, and engagement
  • Work closely with cross-functional teams within Ava Labs to ensure that all Ava Labs properties are performing at top capacity on search engines
  • Liase with external agencies to ensure that search goals are met
  • Stay up to date on the latest algorithm updates and SEO trends, especially within Web3
  • Produce regular reporting to both marketing and executive teams on the impact of Ava Labs’ search strategy
  • Push the boundaries of search by implementing the most innovative strategies that drive results


  • 8+ years of professional marketing experience 
  • 5+ years of professional search experience (or related fields)
  • Experience developing and executing search strategies for high-growth brands
  • Experience driving technical SEO strategy, conducting regular indexing, site crawling, and rendering to identify areas of opportunity
  • Experience with Google Search Console, Google Analytics, & SEM Rush
  • Preferred: Experience running search campaigns for Web3 brands

Salary Range: $110,000 to $137,600

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

#LI-Remote #LI-GZ1


Looking to join a world-class blockchain development team? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.  Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others. 

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.