Mar 08, 2023

Lead OR Director, Growth Marketing (DeFi)

  • Avalanche
  • New York, NY
Management Marketing Strategy-Planning Operations

Job description

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Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, the fastest and most scalable smart contract platform.Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform

We are looking for a Director of Growth Marketing to join the Ava Labs Marketing Team. We are looking for an experienced marketer who is fluent in Decentralized Finance (DeFi). This individual will be responsible for the designing and driving programs aimed at the growth, onboarding and retention of DeFi vertical users on the Avalanche platform.  This particular role will be an integral part of our team’s effort to educate users, deliver delightful experiences, and drive discovery and adoption on the platform.


  • Direct/develop integrated marketing plan for Decentralized Finance (DeFi) vertical to drive user/community adoption
  • Drive awareness, education, experience, discovery and adoption of FinTech/DeFi dApps and Subnets on the Avalanche platform 
  • Create depth and frequency of engagement with seasoned Web 3 users while creating a frictionless on-ramp for new users
  • Own top of funnel awareness projects and brand policies, mid-funnel analysis/consideration and bottom of funnel acquisition/conversion
  • Create reporting metrics with regard to financial impact/outcomes of spend allocation
  • Define growth goals and KPIs
  • Oversee DeFi Growth Marketing team's P/L 
  • Establish team processes as a hands on leader, strategist and individual contributor 
  • Collaborate with departmental leadership and cross functional stakeholders 
  • Interpret, visualize, and conceptualize compelling narratives backed with strong data
  • Learn and effectively utilize new data driven software tools
  • Lead and define initial performance marketing strategies for the DeFi vertical at Ava Labs
  • Set direction for what type of messaging will/should be used in various channels
  • Process team input/ideas and make final decisions on direction/execution of project goals while ensuring operational excellence


  • 8+ years of performance marketing or product marketing with a focus on user acquisition and/or growth; preferably within a consumer technology organization
  • Expert level understanding of fintech products/services, major DeFi primitives, dApps, and how users engage with relevant products/communities
  • Prior experience working in high growth startups or rapidly developing industries
  • Track record of success in a marketing leadership and strategist role
  • Ability to create an integrated marketing and delegation plan while executing with cross functional leadership teams
  • Proven ability to design/lead user acquisition channel and attribution framework projects
  • Successful track record of marketing products for web3 end users
  • Project management and the ability to lead through influence, not authority
  • Notion 
  • Figma and/or similar wireframing tools
  • Excel and/or Google Sheets 
  • SQL a plus

Salary Range: $153,200 to $216,000

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

#LI-RP1 #LI-Hybrid


Looking to join a world-class blockchain development team? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.  Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others. 

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.