Mar 08, 2023

Lead OR Director, Growth Marketing - Deep Tech/Crypto

  • Avalanche
  • New York, NY or Remote (North America)
Management Marketing Strategy-Planning Operations

Job description

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Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, the fastest and most scalable smart contract platform.Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform

Lead OR Director, Growth Marketing (Deep Tech/Crypto)

Are you technical and also skilled with branding, messaging, and marketing strategy? Do you like building communities, creating technical content, and finding ways to help developers connect and build incredible things? This is the role for you! We are looking for someone to lead our deep tech/crypto focused arm of growth marketing at Ava Labs. This individual will be responsible for being the marketing partner for our Platform and Engineering Teams and plays a critical role in helping grow our Crypto Native Developer Marketing function. 


  • Develop and own our marketing strategy for technical and crypto native vertical audience.
  • Partner with the Director of Growth Marketing, Platform and the Engineering team to grow Avalanche's brand within the crypto native developer community
  • Drive awareness, education, experience, discovery and adoption of Avalanche technology
  • Develop a shortlist of publishers, influencers, content creators, and other distribution channels for technical and developer targeted content
  • Establish content creation and distribution plan for Avalanche Platform verticals (consensus, XPC chain, SDK, Virtual Machine, etc.)
  • Set targets for developer content creation, developer acquisition, and developer engagement targets across channels
  • Drive top of funnel awareness for the developer community on Avalanche through influencers, content marketing, and other channels
  • Oversee marketing P/L and report on financial impact/outcomes of spend allocation
  • Define growth goals and KPIs
  • Establish team processes as a hands on leader, strategist and individual contributor 
  • Collaborate with departmental leadership and cross functional stakeholders 
  • Establish and distribute compelling narratives to grow the developer community
  • Set direction for what type of messaging will/should be used in various channels


  • 8+ years of technical marketing or product marketing with a focus on developer relations, developer growth, product marketing or developer community building
  • 4+ years in combined professional and/or personal experience with developer focused channel marketing - Twitter, Github, Reddit, etc.
  • 5+ years experience in a Technical Marketing or Developer Relations role
  • 4+ years in combined professional and/or personal experience in crypto
  • Prior experience working in high growth startups or rapidly developing industries
  • Track record of success in a marketing leadership role focused on a highly technical audience
  • Ability to create an integrated marketing plan for your vertical and execute with cross functional leadership teams
  • Proven ability to drive growth via technical influencers, technical content marketing, and community building
  • Project management and the ability to lead through influence, not authority
  • Experienced in technical copywriting, social media marketing, community growth and influencer marketing

Salary Range: $153,200 to $216,000

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

#LI-RP1 #LI-remote


Looking to join a world-class blockchain development team? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.  Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others. 

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.